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Aveda

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Collection:
Raw Beauty

Creative direction:
Antoinette Beenders

Hair:
Tom Kroboth, Gerard Scarpaci

Colour:
Jeffrey Scott, Lupe Voss

Makeup:
Angela Conti-Smith

Wardrobe:
Damian Foxe

View behind the scene photos

Photos:
Miguel Reveriego

Review:

Raw Beauty, Aveda’s hair and makeup collection for fall/winter 2008, translates symbols of the indigenous Yawanawa people of the Brazilian Amazon into a unique vision of global beauty and style trends. Aveda’s sourcing partners for uruku pigment since 1993, the Yawanawa tribe served as a starting point for Aveda’s artistic team, a group of seasoned stylists and makeup artists led by global creative director Antoinette Beenders. The collection’s bold colour patterns and shapes transform Yawanawa tradition into modern, versatile looks, ranging from pixie-style short cuts to long, texturized layers. Hair and face colours are earthy, but glamorous in red and violet tones. Versatility and movement are also heavily emphasized and demonstrated by elegant but unconventional updos.