Record-breaking number of attendees at ISSE
West coast beauty show gives beauty professionals chance to see industry leaders, attend training seminars
Feb. 5, 2010- From Jan. 30 to Feb. 1, more than 40,000 beauty professionals flocked to sunny Long Beach, California to peruse the 390-plus exhibits and wide array of educational opportunities at the International Salon & Spa Expo (ISSE) offered by the Professional Beauty Association-sponsored event.
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The even, sponsored by the Professional Beauty Association (PBA) experienced a 21 per cent increase in attendance from last year. Steve Sleeper, executive director of the PBA, says,"The phenomenal, record setting attendance ISSE experienced proves the importance the industry places on this show and the value it places on education, networking and the opportunity to connect with exciting new products and services."
Key exhibitors from the sold-out expo floor included industry leaders like Rusk, Vidal Sassoon, OPI, TIGI, CND, and Farouk/CHI, to name just a few. ISSE also featured over 250 educational classes in hair, skin, nails, marketing and business strategy, as well as presentations from big names like Tabatha Coffey and Charlie Price.
And, for the first time ever ISSE 2010 hosted the Legends & Icons Gala, which honoured Ann Mincey (legend), Robert Cromeans (icon), and Sonya and Christopher Dove (icons). With the support of the PBA/NCA Cares Fund, the event raised an additional $3,400 for Haiti earthquake relief.
Next year, ISSE will be back in Long Beach Jan. 29 – 31, 2011.
-By Subha Arulvarathan
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