Shu Uemura Art of Hair launches in Canada
Luxurious Japanese professional haircare line pairs purity and glamour
Feb. 5, 2010- Shu Uemura, a Japanese beauty master, built an international empire based on professional precision, artistic expression, purity and quality. From makeup and skincare to the cult-favourite false lashes, Shu Uemura is synonymous with the ultimate in beauty luxury. Now, the brand is extending its "Eastern purity meets Western glamour" approach to professional haircare.
Infused with rare natural ingredients designed to bring out the best in hair, without overburdening it, Shu Uemura Art of Hair was launched in 2007 in the United States. The basic philosophy of the line is to give your hair only what it needs, "no more, no less." Five key ingredients address five individual hair needs. Healing musk rose oil, which is rich in vitamin A, illuminates colour-treated hair. Camellia oil, used by Japanese geishas to smooth and soften, helps treat dry locks. Popular argan oil, also rich in strengthening-ceramides, makes an appearance as a restorative product. Fragrant, scalp-respecting jasmine oil helps revitalize time-weakened hair. And sea mineral-rich depsea water—originally melted from icebergs and extracted at 320 metres below sea level—works to volumize fine hair.
Each of these five ingredients is housed in a shampoo, conditioner and mask for full-treatment. And in a nod to Japanese ceremonial traditions, salons can provide customers with Shu Uemura Art of Hair ceremonies which provide customized in-depth and sensory experiences thanks to Shiatsu-inspired scalp and upper body massages.
Click to read about Shu Uemura's brand manager, Carl Morisset.
-By Anupa Mistry
Latest videos
Learn about Wella's 2010 trends
Video: In-salon services from Sebastian Professional
Video: 50 years of John Steinberg
Video: On the scene at NAHA 20
Video: Get inspired with Fabio Sementilli
Video: Common business challenges and mistakes
Money talk: small change can make a big difference
Be a go-getter with tips from an Olympian
Four ways to improve your leadership
Maximing profitability: the case of Superstar Sal
Brunch with Errol: UK stylist explains his latest work
Your guide to Schwarzkopf's Essential Looks latest collection
Wella's Trend Vision 2009 with Fabio Sementilli
LG Fashion Week F/W 09 takes T.O. by storm
Behind-the-scenes with Vivienne Mackinder
Behind the cover: Salon's March 09 photoshoot
From Paris to T.O.: backstage at Giambattista Valli with Salon Daniel
Highlights from Contessa Unplugged
Backstage at Contessa 20: Contessa Retrospective
Backstage at Contessa 20: Collega for Aveda
Backstage at Contessa 20: Sebastian Professional
Contessa Awards mark 20 years - Video
Charity supports cancer survivors
Navigate Space: Part salon, part studio
John Steinberg talks about his past and his future
Michael Kluthe shows off revamped salon
CND Spotlight Education Series: P.R.E.P.
Tony Masciangelo: In the business of hair
Aveda’s Ingredient Sourcing: Brazilian Babassu
Quebec salon partners with Maman Dion Foundation
Redken kicks-off national One X One cut-a-thon
CND Spotlight Education Series: Smile lines
CND Spotlight Education Series: Finishing
Business Tips from Milano Software
CND Spotlight Education Series: Custom blending
|
|
Contact us | Advertise | Subscribe
salon52 - from the publishers of Salon Magazine. Copyright Salon Communications Inc. |
