Unique Wraps Up Tour
L’Oréal Professionnel’s four-city event wraps up in Vancouver.
March 3, 2008- Starting in Toronto on February 11 and closing with a bang in Vancouver on Monday, L’Oréal Professionnel’s first-ever Unique show tour showcased LP’s finest offerings for 2008.
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Featuring stage presentations by L’Oréal Professionnel artists from Salon Pure, Salon Daniel and international hair star Guy Kremer among others, Unique offered a day-long destination for hairstylist craving inspiration in four major Canadian cities: Toronto, Montreal, Quebec City and Vancouver.
Major highlights included the official launch of L’Oréal Professionnel Homme, a new line catering to booming male market, and an intro to LP’s first-ever cutting collection, H3. L’Oréal’s new AIDS initiative, Hairdressers Against AIDS, was also presented to attentive crowds. The new colour collection from L’Oréal Professionnel, a homage to the world of theater and performing arts, were also unveiled.
Photos: Jason Brown, Ashlie DeMeo and David Nathan
-By Morella Aguirre
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